Let's shape the future together and make sleep matter.

OUR VISION.

We make sleep matter for hotels.
Our vision is to be the leading creator of innovative, regenerative sleeping experiences.

OUR STORY

Where It All Began

MATR was founded in 2021 by Verena and Michaela, two impact-driven entrepreneurs passionate about designing out waste from the mattress industry whilst providing a premium sleeping experience for their customers.

It all started when they came across the shocking statistic that 30 million mattresses end up as waste in Europe every year (source: European Commission). This got their curious minds thinking: surely there must be a way to end this huge waste problem? And surely mattresses could be made with no waste in mind? A world without waste. Where materials go back to industry or nature to be reused. Can you imagine such a beautiful, waste-free world? That’s how and why MATR was born.

Today, MATR is a startup based in Vienna with the ambition to take their premium and innovative mattress solution across the European hospitality sector and beyond.

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Meet our founders

Michaela and Verena founded MATR to create a mattress solution that is positive for both people and planet.

Meet Verena

Verena is Chief Dream Officer driving product development at MATR, and has 5+ years experience in executing innovative solutions for startups and corporates. She has a background in international entrepreneurship and SME management, with a degree from WU Vienna. She gets her energy and inspiration in nature, preferably on a mountain peak or on her yoga mat. Connect with Verena on LinkedIn.

Meet Michaela

Michaela, our Chief Impact Officer, focuses on all things sales and marketing at MATR. With a background in international business and entrepreneurship, she has 7+ years experience leading social impact projects for startups and corporates. Everything around social innovation sparks Michaela’s passion while she draws creativity from sports, music and exploring new cultures. Connect with Michaela via LinkedIn.

Our mission is to enable hotels to provide a premium sleep experience for their guests and improve their environmental footprint in an accessible, effortless way.

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